Aditya Kothadiya's Blog

Fascinating talk by Dan Pink on the surprising science of motivation at TED.

Watch it -

I received a clever pamphlet in the mail today as shown in a picture below. I hope you can read it clearly.

What’s clever about this marketing mail?

1. It has a physical object in it, which you can feel by hand. So you are most likely not going to throw it away without opening it.

Marketer’s first objective is achieved – you opened a junk mail!

2. Then it has above campaign -

“Tech CU has sent one member the winning key. It may be you! If the key in this invitation turns the ignition of the lock box at the car sale, the vehicle is yours.”

Now tell me – will you throw away that key now? Aren’t you thinking – what if that key is really the lucky one? You might think – “I really didn’t have to do anything to receive this lucky key. Now all I have to do is to go there once and confirm if this key is really the lucky one or not.”

Marketer’s second objective is achieved – you are thinking about that offer.

3. Even if I know that I’m not lucky enough to receive the lucky key and even if I know that I will not have time to go to that car sale to check if that key is really lucky one or not, I will be reluctant to throw that key away. I’m thinking – what if I may have time and I may go to that area? Why throw key now? Why not throw afterward when we really can’t go?

Marketer’s third objective is achieved – you got hooked to that offer.

Now marketer’s fourth objective is – you show up at that car sale place. I’m not sure if that objective will be achieved or not. Irrespective of that, I think this was a clever marketing campaign.

What do you think? Do you treat this clever marketing or spam? Or do you think this was a clever spam?

This is a fascinating post – You Can’t Do What You Want By Doing Something Else. Some thoughts from that post are as below -

There are lots of people who wanted to do one thing but then got “practical” and did something else “first.” The idea was that they’d be successful and sock away money doing the practical thing, and after that they could go back to the thing they loved. Bronson was sure that, among the hundreds of people that he interviewed, someone would actually have been successful with this strategy. It sounds so reasonable, after all.

But he encountered exactly zero people who pulled it off. Everyone who tried got sucked into the “practical” career and were never able to extract themselves from it. Too comfortable, too many expectations from friends and family, too easy just to keep doing what you’re doing.

Although we admire when someone can do something unique and creative, society is set up to resist such attempts. Your parents, with all the love and best intentions, will urge you to do something that “makes a good living.” Your friends and coworkers resist behaviors that might take you away from them, and will tell you stories of how this or that person tried and failed. And hardest of all, when you are ready to make your leap of faith, the temptations appear; the tremendous opportunities that for some reason only come out of the woodwork when you are ready to walk out the door.

There’s a quote that appears again and again in various forms: “close one door, another opens.” It seems like magical thinking until you see it happen. And it only happens when you don’t leave the door partially open, but instead firmly close it. For some reason, being certain that you’re ready to move on does cause some kind of magic to happen, and I don’t know why.

I’ve to admit that I’m in the exact same situation and I should be doing something about it. Coming from an Indian background, I can assert that most of the Indians fall into this “practical” and “society pressure” traps. Very few of us actually take a different route and explore their dreams. The rest of us just follow the herd. We’ll typically go for high-salaried jobs in Engineering, Medicine or Management profession. We hardly go for Music, Theatre or Sports career paths. Even in Engineering career, we’ll go for Computer Science and IT jobs – irrespective of if we really love that or not.

We hardly take risks. And we justify (read as give excuse) that we’re taking calculated risks by doing practical things now, and planning to take leap in future once we achieve some stability. On top of other social pressures, we immigrate to other countries for better career opportunities and loose our freedom and risk potential even more. We now also have visa and residency issues and we keep traveling other paths that we really do not want to. Everyday, we keep traveling away from our dreams. But we do it because everybody else is also doing the same. And we just keep doing it. Few days ago I posted a similar thought on Twitter -

But this article is a good eye-opener. I’m not sure even after reading this I’ll be taking corrective actions. You see, I’ve so many practical things to take care of first…

I use Vim Editor every single day and really like it. Few years ago when I started learning Vim editor, I found it very daunting to learn all those commands and tricks, and then remember those commands, and most importantly – apply those commands for day-to-day tasks. Over the past years, I learned a lot, step by step. But I’m still not there yet. I’m not master yet. I’ve seen few my colleagues doing magic with Vim, which I can just appreciate but not understand and apply. I always wanted to learn more tricks and tips and master the editing with Vim. Finally I found some great articles compiled together to master Vim editor on this blog post – Vim is a great text editor.

Following are the useful links that you can peruse to master the Vim Editor -

• Find the appropriate version of Vim for your OS and install.
• Start learning the ropes with these tutorials:
  • Using Vi/Vim: A Brief Tutorial
  • Efficient Editing With vim
  • Splits and multi-file editing
  • The Vim commands cheat sheet – 1.2
  • Graphical cheat sheet
  • Vim Tips wiki
• Vim is very customizable, the settings are stored in the vimrc file which resides in the install’s directory:
  • Select colour scheme and font
  • Secrets of tabs in vim (set indent type and depth)
  • vimrc tips
  • Example .vimrc
  • Vim plugins

I found these links very useful, and I hope you’ll find them useful too. You may not be able to digest this all information at once. You’ll have to learn few things, and then practice it, and then master it. But now you have all the resources to master Vim at one place!

I was always curious to know some stats and today I stumbled on this great blog post “What do I mean, by ‘next four billion’?“. Following are some numbers that I found very interesting -

There are 480 million newspapers printed daily; 800 million automobiles registered on the planet; 1.1 billion personal computers including all desktops, laptops, notebooks and netbooks; 1.2 billion fixed landine phones; 1.4 billion internet users; 1.5 billion TV sets; 1.7 billion unique holders of a credit card of any type; and 2.1 billion unique holders of a banking account of any kind. But 4 billion mobile phone subscriptions.

…

So, that is what was the first four billion. The rapid growth of what has become the most widely adopted technology on the planet. Now, what about the topic of the “next 4 billion”, that does sound a bit strange. The world total human population is only 6.7 billion people. Shouldn’t I be saying, “the next 2.7 billion”.

…

So here is the big news. The next 4 Billion will not be like you and me. They will not be wealthy enough to own a PC and have a broadband connection and read blogs or do any Twittering on a PC. Over 95% of the next 4 billion will be in the Developing World, and while there will be of course an emerging middle class who may aspire to own a netbook, those tend to be wealthy enough to already have a subscription today. Those next four billion will be either those who do not have any connection today, at all, or else are second and third subscriptions to those who already have one today.

Read the entire post if you want to learn more about the mobile phone market potential. The numbers are really interesting!