Aditya Kothadiya’s Blog

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How Apple live and breath design simplicity

September 27th, 2011

Apple is going to announce some iPhone updates soon – most likely it’s going to be an iPhone 5 launch with some great voice recognition technology powered apps. To announce these updates, they are hosting an event and sent following invitation to press reporters and bloggers.

apple_invite

I’m not interested in talking about what they will be announcing at the event. What I’m interested in is how brilliantly they have designed their invitation.

Look at above design – it’s extremely simple, detailed oriented, elegant and innovative – just like their products.

The invite has 4 icons of iPhone’s native Apps.

  • Calendar icon shows the event is on Tuesday (October) 4th.
  • Clock icon mentions that it’s at 10am.
  • Map icon displays it will take place at Apple Headquarters near 280 Freeway.
  • And the Phone icon emphasizes that it’s going to be an iPhone event (rather than an iPad/Mac event), with one unread notification alerting that there is something important you must pay attention to.

Entire invite in just 4 App icons – simply brilliant!

Posted in Design Tagged with ,

  • Ajoy Nandi

    Keep it simple (always goes well with customers !)

  • http://adityakothadiya.com Aditya Kothadiya

    Absolutely! On that note, check this video about what happens when Microsoft Re-Designs the iPod Packaging http://www.youtube.com/watch?v=EUXnJraKM3k :)