Aditya Kothadiya's Blog

It’s been few weeks that I haven’t updated on the progress of Shopialize, a part-time project I’m working on. Not to mention, lots of things were happening – and so hardly got some leisure time to write a blog post peacefully. Anyways, here are the things that kept me busy in the last few weeks -

More feedback

I talked to many people – friends, advisors, entrepreneurs, mentors, etc. Got amazing feedback from everybody. Many have raised few concerns about certain aspects of my idea. Luckily, many people identified the same issue, so it was easy to figure out what to fix in the idea. At the same time, everybody seemed to be excited about the idea and its potential given that I’ll execute it brilliantly.

The more I talked to people, the better I started getting at pitching my idea. One of the things I’ve done is – practiced pitching Shopialize in 60 seconds. It was a great experience to come up with a 60 seconds pitch with key bullet points –

• founder’s background explaining his ability to execute the idea
• the idea itself
• it’s market
• it’s monetization strategy

– all in 60 seconds.

Also, talking with more people helped me to clarify my assumptions about particular market, and got few new ideas and suggestions which I was not necessarily focussing initially.

Product plan

Based on the received feedback from these different people, now I’ve more thoughts and ideas about what to build in Shopialize and how to build it. Many thoughts are still juggling in my head. So need to put these thoughts down on to paper. Haven’t done much progress on this front except writing down with few user work-flows, paper-based sketches, database schemas, etc. Need to document these things clearly.

Customer development

This was the best part in last few weeks. I attended one conference and met few customers there. I discussed the Shopialize idea with them and how it would benefit them. I also asked them questions about how they are solving their current problems, and then suggested how I can improve that experience with Shopialize. Also asked their feedback about what do they would like to see additionally in the service. It was one the best experience to validate and get affirmation for your idea by directly talking to customers.

Also had interactions with fellow entrepreneurs and social media gurus there. Got good affirmation about market potential and it’s growth opportunities. This also helped me to do some market research, identify size, market pattern, and its potential growth rate. In short, the conference was worth every penny.

By the way, though it was a paid conference, and wasn’t affordable for me initially, I tried convincing organizers to give me an entry with discounted rates. Thankfully my request worked, and got the tickets at 1/6th price. So lessons learned – don’t hesitate to ask or negotiate.

Technology development

This part was slow compared to what I was expecting. Done reasonable progress, but I was hoping to do more and do faster. But unfortunately couldn’t devote much time due to other tasks at hand. But in next few weeks now this will be the main focus – developing the product prototype. I’m hoping that within a month from now I should have something working. Let’s see how I do on my promise.

Co-founder and advisor search

This was one of the prime tasks I was working on in the last few weeks. I met few entrepreneurial people, talked with them, discussed the opportunities but unfortunately nothing worked out concretely on a co-founder front. Nevertheless, the search is still on, and I’ll be continuing to meet more people to see if they can join me in this venture.

The good news is that I’ve received confirmation from one advisor that he’ll be advising me for this venture. I was extremely happy that day when I learned that the person I highly respect for his entrepreneurial success will be advising me. Now I’ve to give my best to meet his expectations and deliver as promised to him. But it’s a great support mentally to have someone believing in you.

I tried requesting one more advisor, but unfortunately due to his time bandwidth, he denied the request. I’ll be requesting few more advisors in the next few weeks and will see if they are willing to guide me.

Legal stuff

Lot of people gave feedback that Shopialize name represents the meaning perfectly, but is little harder in spelling. And suggested to see if I can have some other brand. I spent lot of time in thinking about it, but couldn’t finalized on anything new primarily due to domain name unavailability or not having catchy or good-sounding name. Email me at <aditya dot kothadiya at gmail dot com> if you happen to think of some good catchy name, or want to sell any domain name that you’ve but not using it now.

Also working on Trademarking few things and identifying if I can patent the idea or not. Yeah, in this Web 2.0 world, it’s really hard to patent anything, but I’m still giving it a thought. It’s good to develope intellectual property driven culture in startup from day one.

Beta Signup

Don’t forget to signup at Shopialize for it’s beta launch. I’ll keep sharing more details on this blog so stay tuned.

Few days ago I mentioned about starting a new journey – building Shopialize application in the part-time. I was busy with following activities in the last week -

Getting feedback

Till last week, it was just an idea in my head and I was the only one who was excited about it. So first step was to share that idea with others and get their feedback. And as you guessed it right, I shared it with my friends and interestingly they also liked the idea very much, and they too are excited about its potential. But as we know, friends are always supportive and always give us positive feedback.

As I wrote in my previous post – what I really need is “loving critic” – someone who care deeply enough about me to give me honest feedback – both positive and negative about what I’m doing. So in next few weeks I’ll be discussing the idea with more friends and advisers (which I need to look for as well) and try to get their feedback and refine the idea as much as possible in early stages itself.

Formalizing the idea

Idea in head is of no use. It’s important to write it down and formalize it more structurally. I tried to write it’s scope, what problem it’s solving, what are its possible solutions. Interestingly, there are many ways to solve the problem I’m trying to solve. So I listed down all different solutions. But some are complex and will take lot of time and resources to build. So finally I prioritized the scope of solutions I’ll be implementing. I’ll start with comparatively simpler solution and then I’ll keep adding complex features as application grows.

Creating product plan

Once I decided which solution approach I’m taking, I’ve started listing down the product features I’ll be implementing. I know, in part-time projects you don’t want to waste time in writing down these things, but instead want to code it. But I’m taking balanced approach – I think it’s the right approach. I’ve followed user stories approach i.e. listing features based on different types of users of your application.

Customer development

I’m also working on identifying potential customers and listing down their contact details. I’m still researching about customers and trying to understand what they use currently and how can I help them by providing better solution. This effort will be ongoing. My plan is once I’ve basic prototype, I’ll contact these potential customers and will validate the idea from them.

Evaluating technology

I’ve also spent some time in evaluating the technology I’ll be using to develop this application. I’ll be using Symfony 1.2 – a PHP MVC framework and MySQL database. I’ve used Symfony 1.0 previously to develop few other applications, but Symfony 1.2 is lot different than Symfony 1.0, so there is some learning curve is involved. I could have dropped the idea of learning Symfony 1.2 and could have started coding the features right away using Symfony 1.0. But Symfony 1.2 is lot faster and better, so decided to invest some time to learn it now rather than investing more time at later stage in migrating Symfony 1.0 code base to Symfony 1.2 platform.

Tools I’m using

I’m using Pbworks application to write down everything, of course its free version. I really like Pbworks. It’s amazingly simple service with great features and usability. I’ve created many sections like – Business Development, Marketing, Product Management, and Engineering and it’s helping me a lot to organize my documentation in early stages. Though wiki might look over-kill for a one-person project, I believe that this will be useful when more team members will join me.

For project planning I’m using free version of Basecamp. I’m fan of 37Signals product and I love Basecamp’s simplicity. I use it to list down milestones and detailed tasks – and it helps me to get things done.

Next week’s action plan

The same activities will continue in the next week. Primarily Customer development and Technology development will be prime tasks. Another important task is to look for teammates and advisers. So I’m going to meet few people and going to pitch my idea to them and get their feedback and opinions. There are lots of things to work on so I’ll get back to work now.

Beta Signup

Don’t forget to signup at Shopialize for it’s beta launch. I’ll keep sharing more details on this blog so stay tuned.

I’m very excited to share a new journey with you – Shopialize.com. It’s my journey towards building an innovative, valuable, and fun solution for shopping enthusiasts on the web. To start with, it’s a part-time project. Many of you must have already raised your eye-brows saying can we start something successfully in the part-time? Frankly speaking, I don’t know the answer. And that’s exactly my motive behind sharing this journey with you – to see if we can start a project in the part-time or not? And if yes, how? It’s going to be a long journey and I hope the end is fruitful.

What I’ll be doing?

I plan to share the experiences that I learn, challenges I face, and accomplishments I achieve while building a part-time project with you. Since it’s going to be a part-time project, the challenges that I’ll be facing will be different than working on a full-time project. But I don’t think they will be less in any manner. In fact they could be more as well.

My goal is to write a weekly or bi-weekly update about my progress on different activities involved in running this project. I’ll mainly write about -

• progress on product development front
• progress on business and marketing front
• lessons learned in both technical and business world
• processes I follow to achieve my goals
• and more…

At this moment, I can’t really dive into the details of the idea, but all I can say is it’s going to be in the social shopping space.

For many of you, Shopialize.com is not new. Yes, I had started a social shopping application before with the same name, but unfortunately that idea didn’t quite work well. I had to shut it down before I launched it to the masses. There were some flaws, so I needed to rethink the idea and the business model as well. As they say – the best entrepreneurs know how to fail fast. I hope that was the same reason for me

After brainstorming on idea and business model for quite some time now, I came up with a very innovative and fun idea into social shopping space. I’m continuing with the same brand – Shopialize for “shop and socialize”, but I’ll be developing a completely new product from the scratch – with the new focus and the new energy.

Why I’ll be doing it?

The main reason behind sharing my journey with you instead of working on it in the stealth mode is – my believe that this information will be useful to potential wanna-be part-time entrepreneurs.

I also wanted to be answerable to someone while I work on this project. Since it’s a part-time activity and there is no boss who will monitor my progress, it’s very likely that I may fall short of my promises and may skip the deadlines. So I thought it’ll be great if I become answerable to my readers. This will help me to stay focused and get things done as promised.

I also hope if I share my day-to-day activities and thought process with you guys and if there is something wrong with it, then you can correct me by discussing it in the comments section or emailing me.

Another reason is that I want to sit down every week, retrospect about the things that I achieved and things I couldn’t, and think about the next action plan based on my progress in last week. Writing things down will help me to streamline my thought process and be more effective.

As of today, I’ve just created a invite sign-up page at Shopialize.com – enter your details for beta invites. I’m just getting started, but I’ll finish soon.

Few things that I’ll be working on in immediate future are – formalizing the idea and product plan, getting legal things on the paper, evaluating and studying necessary technologies and forming a team. So I’ll get back to work and will update you the progress in the next week. Wish me your best luck