Sending “personalized” email outreach is a thing of the past. Sending “relevant” email outreach is what we need in the industry.
The current way of outreach using prospect’s first name, company name, school, etc. is not personalization. It is a table stakes.
The right way of outreach using prospect’s needs, responsibilities, future aspirations, etc. is a true personalization. It is being relevant and helpful.
Aditya Kothadiya 