Genuine Marketers and Clever Marketers

Quarantine has helped us to realize that there are two kinds of marketers: genuine ones and clever ones.

There is a thin line between those two.

Genuine marketers make it easier to find things that we need.

Clever marketers make us believe that we want certain things that we didn’t need in the first place.

Now you may realize –

You don’t need a fancy office space for white-collar jobs. A corner in your home works just fine.

You don’t need fancy equipment and a gym to do exercise. Bodyweight-based exercises work just fine.

You don’t need restaurants for everyday lunch and dinner. A home-cooked meal work just fine.

You don’t need 300% hyper-growth for your business. 100% growth would work just fine to sustain it.

You don’t need show-off living. A happy and healthy living works just fine.