When we had launched Avoma, we allowed anyone to sign-up with their personal email address to try it out.
But now we stopped doing that and have added more friction. Here is why…
It’s about “The Extra Effort” they have to take to demonstrate their commitment.
With the previous approach, people were not committed.
We would follow-up with them, but they would not reply.
Neither they used Avoma actively, nor they bought it.
That makes sense, as they didn’t have any meetings on their personal calendar.
They just wanted to “check it out.”
And we had many competitors also who signed up with their personal or random email addresses “to get inspiration”. 👀😀
And it was our mistake in the first place to keep it open.
But it’s better late than never.
We finally decided to block signups from personal email addresses.
Yes, we are going to piss-off a few people and disappoint them.
Yes, we are adding more friction to the user experience.
But we want people who are willing to take that “extra effort of commitment” with Avoma.
If you sign up with your work email address, we will strive to deliver the best possible experience for you.
Sometimes you have to add more friction to provide the best experience to the right customers.
Aditya Kothadiya 