When I was doing customer-development and searching for a co-founder for Avoma, people often asked me – “Are trying to throw this idea on a wall and see if it sticks?”
I hated that question.
There was no Plan B for Avoma.
I strongly believed in the problem with extensive customer research and the gap in the market.
I had a point of view to solve this problem and an ambitious vision of what the world would look like in 5-10 years.
I left the high-salaried full-time job without having a co-founder for 6 months, without having a prototype, or any sort of commitment and clarity on any milestone.
I never doubted my vision and the opportunity even though we had very (I mean really “very”) highly-funded competitors.
We had many investors rejected us because we had “many” highly-funded competitors who had already launched and were ahead of us in the market.
There is not even a single day since Avoma’s inception I ever thought about a Plan B.
There is no Plan B.
