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Philosophy Sales

3 Kinds of “Yes”

I didn’t know that not all “Yes” are the same.

When Chris Voss shared his secret in the book “Never split the difference”, it opened my eyes.

There are actually three kinds of “Yes”: Counterfeit, Confirmation, and Commitment.

A counterfeit “yes” is one in which your counterpart plans to say “no”, but either feel “yes” is an easier escape route or just wanted to disingenuously keep the conversation going to obtain more information from you.

A confirmation “yes” is generally an innocent response to block-or-white questions. Mostly it’s just simple affirmation but no promise of action.

And a commitment “yes” is a real deal – a true agreement that leads to action.

The commitment “yes” is what you want, but the other two types also sound the same, we confuse ourselves to believe we have a commitment “yes”, but instead, we have either of the other two.

If the counterpart doesn’t take some kind of follow-up action, then it’s most likely not a “commitment”, but a “confirmation”.

The conversation might also look like a “commitment” in the beginning, but very soon can lead to a “counterfeit” after you provide the necessary information and then they ghost you.

Hope this helps you recognize which “yes” is being used so you can truly know when to seal the deal.

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