Nike’s new Ad “You can’t stop us” deserves all the praise and attention as it’s an incredible achievement in video editing.
But I think they missed one thing.
They could have updated their tag line to – “Just do it, together”.
“Doing it together” is how we achieve greatness in our life.
Even if you’re playing an individual sport, you achieve greatness with a team of coaches, physicians, etc.
They may not be with you in the field, but you can’t perform and excel without their help.
Today’s modern sales is very similar.
Individual Sales reps don’t close deals on their own – especially in B2B SaaS or Enterprise solutions.
It takes a village.
Modern selling is “collaborative selling”.
It’s about how efficiently your team can collaborate with all key stakeholders to close a deal and serve a customer.
You will have to adopt tools that enable frictionless collaboration.
It will be your competitive advantage.
Just sell it, together.
Aditya Kothadiya 