The most exciting thing for me about Apple’s product announcements is not about their products.
It is about their website’s copywriting. 📝
They are one of the best copywriters in the world.
They make me believe everything they’re doing is the biggest, thinnest, lightest, and fastest. 😀
They convince me everything they’re launching is revolutionary, magical, and first of its kind. 🤩
They make it catchy too: E.g.,
• 5G Speed. OMGGGGG.
• Blast past fast.
• Big news. Mini news.
If you’re a marketer, then you should read every single page and paragraph on their website.
Observe the word choices they’ve made.
Get inspired and steal what’s best.