Inbound marketing and recruiting are all good.👌👏
But when you close a deal or candidate with outbound, it’s extremely exhilarating and inspiring. 🤩💪
Outbound works. You just have to make it about “them” and not about “you”.
Remember, if you don’t reach out and ask, the answer is “No” anyways! 🤷♂️
Predictable Revenue happens when you have a Predictable Pipeline.
Predictable Pipeline happens when you have a Predictable Salesperson.
Predictable Salesperson happens when you have a Predictable Day (Calendar).
Predictable Day happens when you have a Predictable Routine (Habits).
“You are what you repeatedly do. Excellence, then, is not an act, but a habit.”
It’s about daily habits, not about the end goals.
Create a repeatable process for yourself that you can do every single day without fail.
Focus on actions you control rather than putting all the pressure on results that might not come.
70% of salespeople are saying selling remotely is not as effective as selling in person. 😳 (survey by Corporate Visions).
They say, audience’s multi-tasking, limited interaction, and passive presentations are the main reasons. 😟
How do we help them? 🤔
Give more emphasis on Active Listening! 🎧
Most of you are already aware of what is Active Listening and why it is one of the most important skills in sales.
But do you know “why” it is more important than ever in the remote selling environment? 🧐
And do you improve your Active Listening skills in this remote selling environment? 😇
Learn more about it in a detailed post with a few actionable tips 👉: https://www.avoma.com/blog/active-listening-sales-skill-remote-selling
As this is the beginning of the month, most of us are thinking about what tasks are our “priorities” for this month. ⚡️
But do you know what are your “posteriorities”? 🤔
“Posteriorities” are the tasks that are not urgent and are prioritized later.
But these could also be the tasks that you should never work on too – something you should prune from your list. 🤭
One of the common mistakes we often end up doing is – we start working on multiple tasks at once. 😬
The better approach is to focus on one task at a time. And when that is done, figure out the next priority task is.
As you do take care of some priority tasks on your plate, sometimes your situations evolve and so do priories and posteriorities.
Tasks that seem important before, may not be important anymore.
As a result, you won’t waste time working on things that are not relevant anymore. 😇
And that’s how you can achieve more in less time. 🤩
The conventional practice is to convince prospects that your product is superior to your competitor’s.
But it’s not required. There is an alternative option.
It might be sufficient to convince prospects what’s good about your product with a clear, honest, and informative way.
I even have a slide in our Sales deck that tells prospects about the gaps in our product that they will miss in the near term when they switch over from our competitors to us.
If the prospect feels certain that your product is good, and appreciates your honesty, it’s very likely that they will still buy your product.
The most exciting thing for me about Apple’s product announcements is not about their products.
It is about their website’s copywriting. 📝
They are one of the best copywriters in the world.
They make me believe everything they’re doing is the biggest, thinnest, lightest, and fastest. 😀
They convince me everything they’re launching is revolutionary, magical, and first of its kind. 🤩
They make it catchy too: E.g.,
• H2OK.
• 5G Speed. OMGGGGG.
• Blast past fast.
• Big news. Mini news.
If you’re a marketer, then you should read every single page and paragraph on their website.
Observe the word choices they’ve made.
Get inspired and steal what’s best.
You have probably heard of Predictable Pipeline and Predictable Revenue.
But have you heard of Predictable Salesperson?
It’s the one who builds the Predictable Pipeline to deliver the Predictable Revenue.
Predictable Salesperson believes in – “You are what you repeatedly do. Excellence, then, is not an act, but a habit.”
She believes – how you choose to live your days is how you choose to live your life.
She’s putting in the time and effort every day to reach the success she truly wants.
She’s skipping binge-watching the new series because she’s working towards something bigger.
These are the decisions that define who a Predictable Salesperson is and how successful they become as a sales professional.
It’s about daily habits, not about the end goals.
How do you become a Predictable Salesperson?
Create a repeatable process for yourself that you can do every single day without fail.
Focus on actions you control rather than putting all the pressure on results that might not come.
The common adage in Sales is “maybe” is the worst response you could get from the prospect.
It’s better to get “no” than “maybe”.
“Maybe” is a land of hope. Reps shouldn’t waste time there and instead seek “no” and chase new opportunities.
But is it still true with the modern B2B and SaaS buying behavior?
With the power of buying is shifting to buyers, are Sales reps being forced to be very transactional?
Your prospects might have other burning fires going right now. Sometimes the need is there, but the timing is not right.
They’re getting the job done just fine right now. But the need could go stronger as their world evolves.
Just because it’s a “maybe” right now, it’s not a “no” in the future.
“You can’t turn a no to a yes without a maybe in between.” – Francis Underwood
What should Sales reps do when they get “maybe”s?
• List down the most common objections that cause your prospects to answer with a “maybe”.
• Educate sales reps to approach these objections with new sense of purpose and respect the buyer’s world.
• Craft an outreach email campaign to stay on “top of mind” and provide continuous education value.
And eventually when their need becomes stronger, their “maybe” will turn into a “yes”.
Nike’s new Ad “You can’t stop us” deserves all the praise and attention as it’s an incredible achievement in video editing.
But I think they missed one thing.
They could have updated their tag line to – “Just do it, together”.
“Doing it together” is how we achieve greatness in our life.
Even if you’re playing an individual sport, you achieve greatness with a team of coaches, physicians, etc.
They may not be with you in the field, but you can’t perform and excel without their help.
Today’s modern sales is very similar.
Individual Sales reps don’t close deals on their own – especially in B2B SaaS or Enterprise solutions.
It takes a village.
Modern selling is “collaborative selling”.
It’s about how efficiently your team can collaborate with all key stakeholders to close a deal and serve a customer.
You will have to adopt tools that enable frictionless collaboration.
It will be your competitive advantage.
Just sell it, together.
I didn’t know that not all “Yes” are the same.
When Chris Voss shared his secret in the book “Never split the difference”, it opened my eyes.
There are actually three kinds of “Yes”: Counterfeit, Confirmation, and Commitment.
A counterfeit “yes” is one in which your counterpart plans to say “no”, but either feel “yes” is an easier escape route or just wanted to disingenuously keep the conversation going to obtain more information from you.
A confirmation “yes” is generally an innocent response to block-or-white questions. Mostly it’s just simple affirmation but no promise of action.
And a commitment “yes” is a real deal – a true agreement that leads to action.
The commitment “yes” is what you want, but the other two types also sound the same, we confuse ourselves to believe we have a commitment “yes”, but instead, we have either of the other two.
If the counterpart doesn’t take some kind of follow-up action, then it’s most likely not a “commitment”, but a “confirmation”.
The conversation might also look like a “commitment” in the beginning, but very soon can lead to a “counterfeit” after you provide the necessary information and then they ghost you.
Hope this helps you recognize which “yes” is being used so you can truly know when to seal the deal.
Aditya Kothadiya 