Marketing Startup

Produce, don’t just consume.

Anyone who is creating content (including me) is seeking your attention and time.

What if, you seek your own attention and time?

Content creators want you to read their articles, listen to their podcasts, and watch their YouTube videos.

So you invest your time in reading, listening, and watching.

What if, you want to observe your world, think about new ideas, and produce great creations?

Shouldn’t you be investing your time in observing, thinking, and producing?

Produce, don’t just consume.

Entrepreneurship Philosophy Startup

Our Attitude, Action, and Ambition

Right now, most of us are trying our best to achieve our adjusted goals, but we’re still finding something is standing in our way.

And I hope it’s not one of these:

  • Our Attitude
  • Our Action
  • Our Ambition

Our Attitude

Let’s make sure we see and understand what’s occurring around us with the right mindset.


  • Control our emotions
  • Be objective
  • Embrace constraints
  • Think differently

Our Action

Let’s make sure we don’t keep doing the same thing, or blame society or economic conditions and, in the worst case, not do anything.


  • Keep moving
  • Practice persistence
  • Iterate constantly
  • Follow the process

Our Ambition

Let’s make sure our internal willpower is strong enough, so it’s not affected by the external world.


  • Build inner strength
  • Find a purpose bigger than ourselves

We’re in this together, and we’ll come out of this stronger.

Design Philosophy Product Management Startup

Attention to Detail Matters

Attention to detail is probably the most underrated attribute because of which many organizations are inefficient.

Every spelling or grammatical mistake, UI inconsistency, confusing copy, branding mismatch, etc., are typically considered as nitpicking and not necessary.

But these details matter.

And it starts with leaders.

If leaders don’t care, why should employees?

Attention to detail is about getting the small things right.

Attention to detail is about building a consistent habit.

Attention to detail is about building a culture of caring.

Attention to detail is about being passionate about your craft.

Attention to detail is about walking that extra mile but leaping miles ahead (in your career).


Genuine Marketers and Clever Marketers

Quarantine has helped us to realize that there are two kinds of marketers: genuine ones and clever ones.

There is a thin line between those two.

Genuine marketers make it easier to find things that we need.

Clever marketers make us believe that we want certain things that we didn’t need in the first place.

Now you may realize –

You don’t need a fancy office space for white-collar jobs. A corner in your home works just fine.

You don’t need fancy equipment and a gym to do exercise. Bodyweight-based exercises work just fine.

You don’t need restaurants for everyday lunch and dinner. A home-cooked meal work just fine.

You don’t need 300% hyper-growth for your business. 100% growth would work just fine to sustain it.

You don’t need show-off living. A happy and healthy living works just fine.

Entrepreneurship SaaS Sales Startup

Pain Killer Vs Vitamin

Is exercising a pain killer or a vitamin? 🏋️‍♂️

Is a reading book a pain killer or a vitamin? 📖

Is eating nutritious food a pain killer or a vitamin? 🥗

Is playing sports a pain killer or a vitamin? ⛹️‍♂️

Is meditating a pain killer or a vitamin? 🧘‍♂️

All things that are essential to living a happy and healthy life don’t seem to be a pain killer. 🤔

Then why the heck while running a business, everyone advises buying only a pain killer? 🧐

Isn’t it too late to buy a pain killer to fix your broken organization?🤦‍♂️

Shouldn’t you actually be investing in running a better organization and making sure it doesn’t break all the time? 🤔

Of course, you can still buy a pain killer (or a band-aid) occasionally when the organization breaks. 💊🩹

But why be reactive when you can be proactive? 🤷‍♂️

SaaS Startup

Replying to Customer Support Issues as a CEO

As a CEO of a SaaS company, one of the most gratifying things I enjoy is – replying to Customer Support issues.

It helps me to stay grounded.

It helps me to be empathetic.

It helps me to understand what they truly care about.

It helps me to work harder to fix issues in our product, messaging, documentation, and more.

Productivity Startup

Slack Etiquettes

With remote work, I’m worried if we’re spending more time Slacking vs doing uninterrupted high-quality work.

Here are some Slack etiquettes:

1. Fewer messages mean fewer notifications

Never send a one-word message like hey, hmm even if you immediately follow up with your real message.

2. Use Reactions vs sending one-word messages

For acknowledgment, use Reactions instead of one-word messages (Thanks, lol).

3. Use formatting for longer messages

Use bulleted lists, bold, and italic text styling to make your titles and key points stand out.

4. Use threads to reply and comment

Use threads every time to keep an ongoing conversation with replies and keep the main channel clear.

5. Default to public channels

Use @username mention for specific requests or urgent matters. DMs are for confidential conversations.

6. Set prefixes to indicate message purpose

BUG: someone needs to look into it
FYI: no one needs to reply
CUSTOMER ISSUE: a high priority issue

7. Disable Notifications

Disable all Slack group notifications sounds and alerts. Keep only personal DM or @mention notifications.

8. Praise publicly, criticize privately

9. Know when to Slack vs to meet

If you’re furiously Slacking in channel, consider having a meeting/call. Share discussion points & decisions for others.

SaaS Sales Startup

Relevant, not Personalized Email Outreach

Sending “personalized” email outreach is a thing of the past. Sending “relevant” email outreach is what we need in the industry.

The current way of outreach using prospect’s first name, company name, school, etc. is not personalization. It is a table stakes.

The right way of outreach using prospect’s needs, responsibilities, future aspirations, etc. is a true personalization. It is being relevant and helpful.

SaaS Sales Startup

Happy Planning 2020!

As we’re preparing for the new year, it’s a good reminder for everyone –

Do not overestimate “planning” 🎯and do not underestimate “constant corrections” 🧭.

Planning is essential, but constant corrections are inevitable.

Happy planning 2020! 📈

Philosophy Productivity

The 20-Second Rule

Recently I read about a simple trick called “The 20-Second Rule” to build good habits and break bad ones in the book Barking Up The Wrong Tree by Eric Barker. The trick originally comes from a Harvard happiness researcher Shawn Achor.

Achor mentions that he was struggling to play the guitar every day. And by just moving his guitar in immediate reach instead of 20 seconds away made him practice it more.

By lowering the barrier to change your behavior by just 20 seconds will help you to form a new good habit or break a bad one.

As you experience every day, you have to take many decisions throughout the day. The more decisions you have to make — the more likely you experience decision fatigue. And the more you experience decision fatigue, the less likely you have enough energy to work on your goal — especially at the end of a hectic day.

The most common mistake we do with building or breaking habits is – we think in its entirety as a giant goal. Instead, if we consider habits are a series of multiple tiny actions and steps, then it won’t overwhelm us as much. If we simply focus on the first tiny action, then it’s a lot easier to get started. Once you do the first step, then think about the second step, and so on.

Achor explains this happens because of activation energy – the spark you need to start:

In physics, activation energy is the initial spark needed to catalyze a reaction. The same energy, both physical and mental, is needed of people to overcome inertia and kickstart a positive habit.

In Achor’s example, he realized that having to remove his guitar from his closet to practice increased the effort to practice – even if that effort was just extra 20 seconds.

And then by putting his guitar in the center of his apartment he practiced guitar for 21 days straight without exception.

The 20-Second Rule is not only applicable to build good habits, but it can also be used to break the bad ones.

In Achor’s another experiment to replace watching TV with reading and writing his book, he took the batteries out of his remote and moved them – 20 seconds away in another room.

And sure enough, the effort required to walk across the room and get the batteries was enough to do the trick to not watch TV.

You need to decrease the activation energy if you want to build good habits and increase the activation energy if you want to break bad habits.

While the rule says 20-seconds, I have experienced similar results even if I make certain things a few seconds easier or harder.

One of the things I have done to build a habit of reading more books is – at any given time, I read 3-4 different books. I keep one book next to my bed, one book next to the couch in the living room, another book on my work desk, etc. So by keeping these books easily accessible, whenever I’m sitting next to these places, if I have some idle time, I pick up these books and read a few pages. And it’s helping me finish reading more books.

Another thing I have done to break a habit of spending more time on social media is – i) turn off all the app notifications, ii) uninstall most native apps and check respective services from the browser, and iii) for the important apps you care, keep them on the second screen (not on the home screen) and in a folder (not as independent apps). By making it a little difficult to access these apps in one-touch, I consume social media a lot less.

Building good habits and breaking bad ones isn’t easy. Hopefully, implementing this little trick will make it easier for you.