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Marketing SaaS Sales Startup

The Most Exciting Part of Apple’s Product Announcement

The most exciting thing for me about Apple’s product announcements is not about their products.

It is about their website’s copywriting. 📝

They are one of the best copywriters in the world.

They make me believe everything they’re doing is the biggest, thinnest, lightest, and fastest. 😀

They convince me everything they’re launching is revolutionary, magical, and first of its kind. 🤩

They make it catchy too: E.g.,
• H2OK.
• 5G Speed. OMGGGGG.
• Blast past fast.
• Big news. Mini news.

If you’re a marketer, then you should read every single page and paragraph on their website.

Observe the word choices they’ve made.

Get inspired and steal what’s best.