The conventional practice is to convince prospects that your product is superior to your competitor’s.
But it’s not required. There is an alternative option.
It might be sufficient to convince prospects what’s good about your product with a clear, honest, and informative way.
I even have a slide in our Sales deck that tells prospects about the gaps in our product that they will miss in the near term when they switch over from our competitors to us.
If the prospect feels certain that your product is good, and appreciates your honesty, it’s very likely that they will still buy your product.