Categories
Sales

Outbound Works

Inbound marketing and recruiting are all good.👌👏

But when you close a deal or candidate with outbound, it’s extremely exhilarating and inspiring. 🤩💪

Outbound works. You just have to make it about “them” and not about “you”.

Remember, if you don’t reach out and ask, the answer is “No” anyways! 🤷‍♂️

Categories
Entrepreneurship Startup

Why it’s better to over-promise and okay to under-deliver

I don’t believe in the conventional wisdom of “under-promise and over-deliver”.

I would rather “over-promise and (be fine with if I) under-deliver”.

The under-promise advice makes people play very safe. It doesn’t let them realize their full potential.

It’s a popular belief that when you’re communicating your goals to your manager, leadership, customers, or investors, you should under-promise and over-deliver.

But when you under-promise, nobody gets excited. Everybody can feel the lack of enthusiasm in those conversations.

This lack of enthusiasm is infectious. As one person starts playing safe, others start playing safe too.

And slowly you’re building an organization that’s bureaucratic and lethargic.

This advice seems good for people who want to “survive” but is bad for people who want to “thrive”.


For growth-minded people and high-growth organizations, there is a better option.

You would rather over-promise, and be fine if you under-deliver.

With the over-promise approach, people play aggressively.

They demonstrate a sense of urgency, excitement, and enthusiasm.

And their urgency and excitement are infectious too.

And you end up building an organization that’s agile and lean. ⚡️


The key thing in practicing this over-promise approach is not to punish people if they don’t deliver the committed goal.

Instead, you should pay attention to the effort invested in that goal and measure what % of the goal is achieved in the end.

And as long as it’s considerable progress — say 60-70% — you should still celebrate it as a win.

In the end, you will discover that, most often, with this over-promise approach, people end up delivering more than what they would have delivered with the under-promise approach.

But the bigger win is — you build an organization of high-energy and enthusiastic people that you want to work with. 🙌

Categories
Philosophy

Happy New Year 2022! 🎉

This illustration from Tim Urban is the perfect way to start off the new year!

Let’s not get discouraged about the plans that we didn’t complete, the opportunities we didn’t win, and the dreams that we didn’t fullfil.

Instead, let’s get excited about the plans that are worth pursuing, the opportunities that are worth winning, and the dreams that are worth chasing — as there are many of them still available for each one of us!!

Wish you all a very happy, prosperous, and successful 2022! 🎉👍

Categories
Entrepreneurship Startup

Don’t Find Ideas. Find Problems.

It is not the only way to build a startup, but building a startup to solve your own problem makes the journey far more satisfying and less challenging.

Of course, if your problem also resonates with even tens of thousands of people, then it’s worth pursuing that startup idea.

But most often or not – it’s always a bad move to start with some hot technology trend where founders don’t feel the problem first hand, so they try to “find the idea” to build some solution.

In such situations, starting is easy, but continuing is hard.

When the going gets tough, which it always does, you need a strong “why” to keep going.

Don’t find ideas.

Find your problems.

Categories
Startup

FAST goals are better for high-growth startups than SMART goals

The conventional wisdom is goals should be SMART – specific, measurable, achievable, realistic, and time-bound.

At Avoma.com, we don’t do SMART goals. We do FAST goals.

The key concern is – SMART goals undervalue ambition.

And they lack importance of discussing goals throughout the year.

FAST goals are — frequently discussed, ambitious, specific, and transparent.

For startups, you need to set ambitious targets – not achievable.

You need to translate them into specific metrics and milestones.

And you need to make them transparent throughout the organization so everyone is aligned and there is near-zero wastage.

And most importantly, you need to discuss the progress of these goals frequently and adjust quickly.

This model seems more applicable to high-growth startups than the traditional SMART goals, which was popularized since Intel days.

The FAST concept was introduced by MIT’s business school a few years ago, and it stuck with me.

👉 Here’s the link of MIT’s detail documentation and research findings: https://sloanreview.mit.edu/article/with-goals-fast-beats-smart/

Hope this helps when you’re planning your 2022 goals. 📈

Categories
Productivity

Prioritization hack: Replace “Couldn’t” with “Chose not to”!

The next time you want to say “I couldn’t…”, just replace it with “I chose not to…”.

And you’ll realize how you are prioritizing things on your plate.

Here are some examples…

“I couldn’t work on…” → “I chose not to work on…”
“I couldn’t get back to you…” → “I chose not to get back to you…”
“I couldn’t reach on time…” → “I chose not to reach on time…”
“I couldn’t wake up…” → “I chose not to wake up…”
“I couldn’t exercise…” → “I chose not to exercise…”

You get the idea.

The more you say “I chose not to…”, you’ll realize it’s you, who are responsible for not doing the things that you had promised to do.

Eventually, you’ll start prioritizing the things that matter to you.

Hope this helps!

Categories
Entrepreneurship

How to Learn to be Bold?

I was recently asked in an interview how did I learn to be bold.

This quote describes my philosophy the best: 👇

“Fear is temporary, but regret lasts forever.”

Take a plunge.

Categories
SaaS Sales

Predictable Revenue

Predictable Revenue happens when you have a Predictable Pipeline.

Predictable Pipeline happens when you have a Predictable Salesperson.

Predictable Salesperson happens when you have a Predictable Day (Calendar).

Predictable Day happens when you have a Predictable Routine (Habits).

“You are what you repeatedly do. Excellence, then, is not an act, but a habit.”

It’s about daily habits, not about the end goals.

Create a repeatable process for yourself that you can do every single day without fail.

Focus on actions you control rather than putting all the pressure on results that might not come.

Categories
Philosophy

How To Simplify Your Life?

Life is actually simple. We make it complex.

Here are a few ways to simplify it again: 👇

Are you stuck? Ask others for help.

Are you confused? Ask more questions.

Do you feel angry and frustrated? Meditate and focus on positive things.

Did someone make a mistake? Ask them what happened and tell or help them how to fix it.

Did you make a mistake? Say sorry, learn a lesson, and move on.

Did someone hurt you? Share your feelings with them.

Did someone help you? Say thank you and offer help.

Is someone angry at you? Say sorry, and just talk to them.

Are you angry at someone? Leave your ego aside and just talk to them.

Did you think of someone? Reach out to them.

Categories
Entrepreneurship

Phases of an Entrepreneur: Creator, Critic, and Crusader

There are 3 phases of an entrepreneur (3 Cs): Creator, Critic, and Crusader.

I learned this insight from Daniel Lubetzky, the founder of Kind Bars while watching Shark Tank some time ago.

The insight was so crisp and clear that it stuck with me.

Recently I shared it with a friend who’s a co-founder at a startup, so thought I should share it with a larger audience.

Let’s understand what are these 3 phases:

In the “Creative” phase, entrepreneurs are in the creative mindset – brainstorming, ideating, and then creating a solution for the problem they have been facing for a while.

In the “Critic” phase, entrepreneurs need to be the biggest critic of their idea, execution, plan, etc. They need to play devil’s advocate and try to poke holes in their vision, plan, or execution in order to create the best product and company.

IMO, this is one of the most important phases, but most entrepreneurs miss it.

And in the “Crusader” phase, entrepreneurs have a solid plan and execution, so they can be passionate crusaders of their cause to create a movement.

While this was shared in the context of entrepreneurship, I believe we can apply this perspective to pretty much all professions.

You can be an engineer, a salesperson, a marketer, or a leader – we all need to evolve through these 3 phases.

We all need to be creative to identify problems in our environment and come up with unique solutions.

We need to be the best critic of ourselves to make sure our plan and execution are strong.

And then eventually we all need to be a crusader to influence people to follow our cause and plan.

Hope this would help you identify in which phase you’re in, and it becomes a guiding post, what’s your next phase is going to be.