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Business Strategy Framework

“Business Strategy Framework” is a framework about how you think about your focus and strategy for Engineering Platform, Product, and your Go-To-Market.

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Let’s consider an example. At Avoma, we’re building an AI-meeting assistant.

From a use-cases perspective, there are many different kinds of meetings. Everyone’s workflows, pain points, and needs are very different.

When we decided to build Avoma, obviously, we could have built a horizontal AI meeting assistant to serve every single meeting use case.

But that would have been a bad business strategy, especially when you’re a startup and just starting out 😀.

Instead,
• We built the engineering platform and AI tech in the most scalable way to evolve into future use cases

• From the product perspective, we decided to focus on only customer-facing (Sales & Customer Success) external meetings

• From the GTM perspective, we reach out to the VP of Sales and Customer Success persona

Hope you’ll find this framework helpful when you make strategy and prioritization decisions in your company.

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